We create brand communications which add value to people's lives. We help brands build strong and rewarding relationships with their consumers. We use digital channels and new media to provide brands the best platform and the greatest ever opportunity to understand consumers, engage and interact with them. Our primary goal has always been to work creatively, differently from our competition, and above all, effectively.

At Immersum everyone is involved in the creative process. Great concepts don't have to fight bureaucracy or excessive hierarchy levels here. We all love this very special feeling in the guts that comes when a Big Idea strikes your mind. And you can be sure that we approach every single task as the ultimate test of our skills. We love working with clients who are not afraid to be different. Especially the ones who can't or don't want to outspend their competition but rather outsmart them.

We love new challenges. Every new task we undertake is what fuels us, feeds our imagination and keeps us motivated. It's never "one size fits all" at Immersum. We always tailor our solutions to fit our clients' needs. This way our creative output is always fresh.

We create and develop messages that can achieve hundreds of thousands of unique views within a matter of days. We strive to create brand events that are so engaging that once they have been experienced, people are compelled to forward that same feeling to a friend.

We base our viral approach on distributing contagious content. We don't spam our audience. Instead, we engage them. A successful viral replicates itself and travels from person to person via the Internet, usually at an enormous speed without the need of spending millions on mass media. It's also capable of creating tremendous buzz and provide free media coverage.

When used properly, viral marketing is one of the most powerful weapons in marketing arsenal. We take care of strategy, creative and production phases as well as seeding and tracking of the viral.

We take advantage of the potential of social media to facilitate beneficial conversations among the consumers and to build positive and immersive brand experiences. We are always open for innovation and new opportunities in new media. This landscape is ever changing and we are constantly exploring new paths and latest developments.

We build communities of users where they didn't exist before. We create passionate users, brand evangelists and foster conversations which provide engagement, loyalty and sharing with others. We call it "marketing 2.0" or new marketing.

What do you do then?

You provide them with what they want - entertainment! You don't force them to pick your brand anymore. By giving people entertainment you engage them and ultimately make them passionate about your brand. This approach is called branded entertainment. This is where marketing, entertainment and media are merging.

Branded entertainment takes advantage of that fact - it is an effective way of engaging consumers in an entertaining story, game, mystery, film or contest, which lets them experience the advantages of a particular product or service and builds not only brand awareness but long lasting relationships with your brand. We develop ideas, search or create good stories, design entertaining experiences around them and embrace a cross-media world. We may employ tools such as alternate reality gaming, mobile marketing, guerilla marketing, ambient media or marketing in virtual worlds.

Optimum approach in this case is mixing 'top down' interruptive advertising in mass media with 'bottom up' communications that start from consumer engagement in new media, to deliver an integrated plan. We would be the last to advise our clients to radically change their current advertising if it's working. However, we plan for synergy and seamless integration of those two paths.

What mix of activities will work best for the brand? What specific types of tools and approaches do I use? What works, what doesn't? How do I optimize for social media? How much do I invest in what new media?

The answers lie not in the hype surrounding new media but in a careful analysis of each brand, its strategy and its communications needs, and application of scientific knowledge and experience. We can answer all those questions, provide a blueprint, and help you work out solid new marketing strategy and tactics.